EXPLAINER VIDEOS
Here’s how to communicate complicated ideas and make the complex simple.
Business is becoming increasingly complex, and your customers have little time on their hands. The proven principle is ‘Don’t tell – Show‘. Visuals, especially moving animations and film can help convey ideas, quickly and easily.
Television has always had the advantage over other media in that it could demonstrate. What would take at least a page of printed text can be conveyed in a few seconds of a well designed commercial.
Technical explanations, how-to instructions, product benefits, financial demonstrations, comparisions and changes over time… just a few items where animated narratives score every time.
Beyond the elevator pitch
We’ve all all worked on the old elevator pitch – but imagine how much more effective it would be with images, film, and location action. Take your viewer outside the elevator!
Check out the tool-box
We’ve got a whole catalogue of approaches. Choose the style to suit your subject.
- Cartoon – fun and engaging
- Whiteboards – intrigue reveals as you explain
- Live action – nothing like seeing the real thing
- Motion graphics – cost effective alternatives to filmed video
- Animated infographics – moving and building
