Why does video work? Nothing sells like TV or movies.
One of the most powerful factors is the way you can demonstrate the benefits of your product or service. That’s something that press advertising or posters cannot match.
Just like a great movie, people love stories. The narrative behind what you do and what you can do for them, is engaging. Once you have absorbed a viewer in your story, they will want to watch and see, ‘What happens next’.
Every good story even a short video can create an emotional connection. Viewers may smile, laugh, think or ponder. But they become attached.
For a brand, emotional attachment is the holy grail. People attach and identify with characters and stories surrounding brands. It’s little wonder that some of the most sucessful brand advertising has been built around appealing characters.
Brand stories are not static, they exist in that fourth dimension of time. So get your brand story on a timelime.
In social media, video works even harder
“I see video as a megatrend,” Mark Zuckerberg, February 2017 – he obviously believes it works!
Research found over 60% of agencies consider the effectiveness of video advertising is increasing significantly – they believe it works!
Top content uses include:
- Customer testimonials
- Case studies
Estimates suggest that by 2021 well over 90% of online content will be video. Time to dive in.